Having a fast website is a key to commercial success on the Internet. A slow web site will increase your bounce rate, reduce your rank in search engines & reduce conversions rates. All of which in the end means less revenue.
When the website is slow to browse through, the user is reluctant to clicking at objects in the site with the risk that one should have to wait more for the pages to load. What is remarkable is just how small delays have a negative impact on a web site conversion rates. And how easily a visitor loses patience and leaves for a competing website to carry out its task.
These are some of the reasons that make it extremely important that organizations verify the quality of response times on their websites. Quality assurance and optimization is becoming an increasingly important component in the battle for customers on the Internet.
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